services
Digital
Twitter, Facebook, Afrigator, user-generated content, virals, social media, Web 2.0. This is the new language of communications in a digital age.
People are now surrounded by media (and marketing) across multiple devices. They ignore traditional channels of communications and instead rely on a network of friends for recommendations to make decisions, and they have short attention spans and little brand loyalty.
More than half the world’s population pay to use a mobile phone, and Africa is the continent with the fastest growth, with 280 million subscribers – using cell phones to access the Internet, communicate online and tap into the global community. Moreover, connectivity and new channels of communication means access to information and people that were previously unavailable, unreachable or controlled.
Mobile and social media enables organisations to communicate directly to pre-defined and specific audiences that are interested in products or services or related to an issue or cause in some way. Web 2.0 enables you to start a conversation with your customers.
Our digital offering complements and extends our current service portfolio. We can provide training to explain how and why to use social media, provide strategic planning and execute on plans across a number of areas: Blogs, social networks, Twitter, social media news releases, user-generated content, aggregation sites, online communities, Web site development and Search Engine Optimisation, podcasting and viral marketing.
For further information please contact:
Ali Merifield
amerifield@africapractice.com