We design strategies for entering or succeeding in a market. We are experienced at helping our clients to identify opportunity, acquire appropriate licenses, build effective relationships and establish enviable leadership positions.

Recent Case Studies

Head of State

A renewed vision and International positioning

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Multinational Mining Company

Improved reputation and tenure security

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Strategy Challenges

A multinational ICT giant made the global decision to focus on fast growing emerging markets and wished to maintain its market position in several African countries and achieve growth amidst global turmoil.

Our Impact

Based on a successful full market entry strategy and broad stakeholder engagement, successive new product launches have secured sustained leading market share.

African Heads of State declared 2010 the Year of Peace, and tasked the African Union Peace & Security Commission to implement an awareness campaign promoting and fostering peace on the continent.

We helped the in-house team to develop a compelling concept, raise awareness and engage effectively with key stakeholders across the continent.

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The newly elected Head of State wanted to communicate his own vision, develop his own voice and position his country to new international audiences.

We helped the President establish strategies and plan events to substantially raise the country's profile.

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