Services
Multinational Mining Company

Approach

A major international mining company, with a flagship project in West Africa, was experiencing uncertainty around security of tenure and its relationship with the government. It also had a negative image and reputation locally, yet there was limited public awareness of its role within the country and the real benefits the project would bring. africapractice provided detailed political and commercial intelligence and strategic reputation management services to inform our client’s strategic decisions and negotiations with government. This work also included the creation of a strategic communications strategy, issues management, public and government affairs, media relations, internal communications and internal capability building.

africapractice's intelligence support included analysis of specific decision-making processes in government; the government’s mineral policy reform agenda and infrastructure financing strategy; the structure, objectives and likely outcomes of key government negotiations with competitors and financers; the wider competitive landscape; the government’s relationships with multilateral and bilateral partners and the political outlook ahead of elections.

Success Factors

africapractice’s strategic intelligence and advice has enabled the client to better understand the political and commercial landscape, strengthen its negotiating position with government through a greater understanding of the government’s strategic objectives, and allowed for informed strategic decision-making. A key result was that the client and the government signed a settlement agreement on concessions confirming tenure. With africapractice’s support, the client has also built stronger relations with the media, resulting in more positive press coverage and improved community relations, which have brought specific awareness of the company’s brand in country.

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