Multinational Chemical Company


A major chemical company had manufacturing capabilities in only two African countries, despite having been on the continent for several decades. Opportunities in Africa were increasing and the company wished to be a part of that growth story through restructuring its business.

africapractice assisted the client by:

  • Researching commercial opportunities on the continent aligned to its core business
  • Developing an Africa narrative to secure internal resources and Exco buy-in for the Africa team
  • Supporting country visits for the client’s executive management and arranging meetings with key influencers in the countries they had an interest in investing in
  • Strategic communications to build visibility of the company’s brand

Success Factors

The diverse skill-set of our employees allowed us to quickly understand the client's extensive product portfolio and how this could be linked to economic growth on the continent. Our research capabilities, combined with in-depth knowledge of the countries we have a presence in, meant we produced credible research data that assisted the client in prioritising the geographies in which they would open offices.

africapractice’s understanding of Africa and experience of working with multinationals in similar positions meant we could develop a convincing narrative for the client’s Exco to consider Africa as a growth opportunity.

Our main successes:

  • Shareholders were happy with opportunities in Africa as well as the regions identified as priorities and the broad business case. As a result more internal resources were directed to the Africa region
  • The client opened additional offices in East and West Africa
  • Projects were brokered with some of the stakeholders we introduced the client to
  • We raised the visibility of the company’s brand in Africa


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