A renewed vision and International positioning
We gather information and intelligence, analyse it and develop advocacy and engagement strategies for our clients to succeed in challenging and competitive operating environments.
A major chemical company had manufacturing capabilities in only two African countries, despite having been on the continent for several decades. Opportunities in Africa were increasing and the company wished to be a part of that growth story through restructuring its business.
Our market entry and comms support improved brand awareness and positioning across new territories in East and West Africa.
A major international mining company, with a flagship project in West Africa, was experiencing uncertainty around security of tenure and its relationship with the government. It also had a negative image and reputation locally.
Better understanding of the political and commercial context improved the clients negotiating position; agreement was reached on tenure.