Simon Anholt to Hold Africa Nation Branding Masterclass
Date: 11/05/2009
WHAT FACE DO YOU PRESENT TO THE WORLD?
The Masterclass on Nation Branding is a unique one-day seminar designed to give government policy-makers, city and regional authorities, public affairs professionals, trade bodies, tourist authorities, export promoters, NGOs, brand marketers and agencies – indeed anyone connected with the health of a national brand – the opportunity to learn the tools to help create outstanding reputations and economic success.
Perception is king. The current worldview of many African nations is bound up in the image of Africa itself – a reputation often tainted by crisis and upheaval. But as this reality changes for many successful and dynamic African countries, the need to build positive associations through tourism, training and investment has never been greater. In a world where the ‘developed’ nations are struggling with their own economic crisis, the opportunity for Africa is clear. Led by Simon Anholt, the leading expert on nation branding, this Masterclass could not be better timed to provide a clear understanding of the strategies required to change a nation‚s brand image and deliver a globally competitive advantage. The agenda will also include contributions from the key thought leaders in resurgent African nations that are investing in their national brand.
SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation. Simon is a member of the British Government’s Public Diplomacy Board and has advised the governments of the Netherlands, Jamaica, Tanzania, Iceland, Latvia, Sweden, Botswana, Germany, South Korea, Chile, Scotland, Croatia, Mongolia, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organizations including the United Nations, The World Economic Forum and the World Bank. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index.
GUEST SPEAKERS:
Rosette Rugamba, Deputy CEO, Rwanda Development Board & CEO, ORTPN
Themba Khumalo, Director, africapractice
WHAT WILL YOU LEARN?
- How nations rank on the Anholt Nation Brands Index.
- Why Nation Branding is important to your country or business.
- How does a negative international standing affect you?
- How regions and cities can also be measured and monitored.
- The key techniques to understand and mould a national image.
For further details visit: http://www.nationbrandingevents.com/nationbranding/africa