case studies
National Oil Company – Market entry and
expansion strategy research
The oil industry is continually on the hunt for new reserves as well as new markets, and national oil companies are no exception. africapractice was retained by a non-African national oil company which also has private shareholders looking for financial returns. With some experience already in the oil-rich region of West Africa, the client commissioned research into the political and business environment of East Africa with respect to the oil industry, as part of their market entry and expansion strategy development. africapractice conducted desk research, field trips to the region, and interviews with top-level government and business figures to compile a detailed report into the political and business environment with a section on political, economic and maritime risks and their mitigation. A team from africapractice presented the results to a client team in a well-received, interactive presentation.