case studies
Guinness Nigeria - brand PR and media relations
africapractice are retained by Guinness Nigeria to provide PR and Media Relations support for the Foreign Extra Stout, Guinness Extra Smooth and Malta Guinness brands. The account management team have been providing support to Guinness for over 5 years. This includes event management for product/campaign launches (Super Eagles sponsorship, new bottles); PR exploitation of Guinness sponsorship activity; PR support for major product campaigns (Michael Power's Critical Assignment, Greatness national consumer promotion, Super Eagles sponsorship) and management of celebrity endorsement campaigns (Tu-Face).