case studies
ExxonMobil – The Speakers’ Coalition
As part of a global initiative branded 'The Speakers' Coalition', africapractice and its Belgian affiliate CS were retained to conduct media and communications skills training in Africa, starting with eight senior managers from the North Africa cluster.
The primary aim of the training was to enhance the participants’ public speaking skills, to familiarise the participants with tailored African ExxonMobil corporate messages, to strengthen their question handling skills and to increase their ability to stay in control of communication in any situation.
Our team of experienced communicators used state of the art training methodology including interactive participatory techniques of 'training by doing' to give participants the experience of live presentations, live and recorded studio interviews, 'ambush' impromptu television interviews, and panel press conferences. The media relations aspect of the training also gave participants principles and practical techniques for developing and implementing a media communications plan. All participants rated the training as either effective or very effective.