case studies
East African Breweries Ltd – Communicating SAP implementation
From January-September 2007, africapractice consultants designed and implemented the strategy for a comprehensive communications campaign to support the implementation of a multimillion-pound ICT and systems investment at East African Breweries Ltd. This involved engaging and informing employees about the strategic benefits of the investment to the company and highlighting the personal advantages for individuals in terms of simpler, faster, better ways of working.
Externally, communications were tailored to meet the information needs of vendors, distributors, suppliers, financial service providers, investors and the media. The communications campaign was designed to support and add value to the training programme and to integrate smoothly with existing communications structures and protocols.