case studies
Diageo - Water of Life
Diageo, one of the world’s leading premium drinks companies, has extensive operations across Africa, including in countries labelled as water stressed or water scarce. As a reliable supply of clean water is key to their production processes, water forms a vital part of one of Diageo’s four community investment programmes. ‘Water of Life’ incorporates Diageo’s internal water efficiency programmes as well as community water access projects.
africapractice is managing the communication strategy and assessment of the Water of Life One Million Challenge to provide access to clean, safe water for one million people each year from 2007 until 2015. We are developing communication tools for Diageo to monitor, report and communicate its progress within the company; to raise awareness about the programme to external stakeholders; and to advocate for the prioritisation of water by international funding bodies and national governments. These tools include a social networking site, an advocacy toolkit and a dedicated Diageo Water of Life website. Our consultants have assessed 30 Diageo-funded water and sanitation projects across Africa, compiling the information in a Validation Report, which confirms the number of beneficiaries, identifies areas of best practice to be replicated and notes potential improvements to the implementation of the One Million Challenge strategy.