case studies
Chemicals company – Market entry research
africapractice conducted preliminary market entry research for a large multinational chemicals company wishing to expand its operations out of a strong presence in South Africa into the rest of the continent. We conducted desk based research identifying countries and markets of interest. africapractice consultants then presented their recommendations to client senior management in South Africa. We have subsequently been retained to assist in the development and implementation of a strategy to expand operations into the rest of the continent.