case studies
Celtel International – Announcement of the $1billion Vmobile acquisition
africapractice was retained by Celtel International B.V. in May 2006 to announce the company’s USD1billion acquisition of Vmobile in Nigeria. We managed media relations with the international financial press, including press conferences with London’s City press and news wires and secured interviews for Celtel’s Chief Executive on CNN and BBC World Service. Print coverage was secured on Reuters, Bloomberg, Dow Jones, Financial Times and Business Day SA.